After the 1st draft George and I both realised that there were some things that definitely needed changing. We changed one shot that was of the castle as we felt it didn't fit the mise-en scene of our genre. I changed it to another establishing shot of the car park to gather more awareness of the surroundings. The other thing we changed was the colour correction of the night shots so that there would be a noticeable change and that the clip wasn't too dark to see the character in some shots.
Now that our music video is finished we realise there are a couple things we could of done better but nevertheless we are very pleased the outcome.
Tuesday, 22 November 2011
Tuesday, 15 November 2011
Final Magazine Advert
This is the finished magazine advert to go with out music video, as you can see the image is different to the one on the digipack and is a massive change from the original image. I did the same thing with the advert as I did with the digipack, I took the original image and recoloured it to make it look image was at night and George added the text and the thought cloud. I think it turned out pretty well and is quite convincing.
Monday, 14 November 2011
Final Digipack
This is the final version of our digipack which I created. The images were taken by us and I feel it turned out well and is a believable digipack. I initially wanted to do a CD digipack but it was on a whole a much better option to do a DVD digipack.
Friday, 11 November 2011
Thursday, 10 November 2011
Editing: Colour Correction
A short video to show what kind of colour correction I used in the music video.
1st Draft of Our Music Video
This is the first draft of our music video. Upon looking at it there are some things we need to change to make it much better. There is one shot which doesn't suit the urban theme to the music video along with the colour correction on the night shots is a little too dark minimising visibility. These are the two major issues that are present from reveiwing the first draft. Enjoy!
http://www.youtube.com/watch?v=TSgKZw83Cbc&feature=feedu
http://www.youtube.com/watch?v=TSgKZw83Cbc&feature=feedu
Editing, editing and more editing!
We are coming to the end of the editing of our 1st draft. All the clips are in place in-sync with the music. All we have to do now is add some CC (Colour Correction) to make the clips look good because without it the shots are quite bland. The night shots due to the camera have a lot of noise gain on them which is quite difficult to remove.
Editing Our Music Video
Here are some screenshots to show how editing is going, as you can see we achieved the desired split-screen effect to connote the idea of day and night through our song using this theme.
I had to do several things to make sure that the split-screen would work well, one being changing the height of what's visible and then rendering out the clip. Once I have the rendered clip I then masked the extra black part on the left on the clip from previously moving it to the top so it wouldn't be visible when placing the night shots underneath. I will make a video tutorial on how to do it with a commentary over it.
I had to do several things to make sure that the split-screen would work well, one being changing the height of what's visible and then rendering out the clip. Once I have the rendered clip I then masked the extra black part on the left on the clip from previously moving it to the top so it wouldn't be visible when placing the night shots underneath. I will make a video tutorial on how to do it with a commentary over it.
The easiest way to do this to every shot, was to minimise the height of every shot and then put them all together and render them into one whole clip. I did the same to the night shots and then placed the day clips on the top layer and the night shots on the bottom layer. I also then applied the mask to the entire clip to save me having to go through every clip.
Typography
The typography part of our music video was the most time consuming. It took me around 2 hours to put the text in -sync with the lyrics with some more diverse transitions for some of the words. The typography was quite basic so it didn't take too long.
Editing has begun.
Time to edit! This is the part of our production stage which will bring our music video to life as most of our concept revolves around editing. Me and George are quite good at editing from past experience and we are quite confident that we can pull off what we want our music video to look like.
We will be using two pieces of editing software, one is Sony Vegas and the other is Adober After Effects.
Me and George decided that I will be doing the majority of the editing as I have a better computer and did a better job on last years AS film project.
Wednesday, 9 November 2011
Kanye West | 808's & Heartbreak Digipak Analysis
This digipak has a a simple theme that surrounds an image of a heart shaped balloon. The styling of the front cover is simple yet effective showing just a picture of an abstract heart. The middle of the digipak follows a simplistic theme by having a picture of the artist with the image from the front cover on his chest (the heart). This image follows onto the other panels in the middle section of the digipak with a wave of colours that are quite washed out. This connotes that the album isn't "full of colour" as the term goes.
The CD itself has the abstract image of the heart on it along with the coloured stripes from the middle panels of the digipak. This allows the whole digipak to have the same theme across it.
The back of the digipak has yet again a simple design with the track list being quite washed out along with the record lbale logo and the production information. There is also a barcode on the back which can be seen on any digipak.
The CD itself has the abstract image of the heart on it along with the coloured stripes from the middle panels of the digipak. This allows the whole digipak to have the same theme across it.
The back of the digipak has yet again a simple design with the track list being quite washed out along with the record lbale logo and the production information. There is also a barcode on the back which can be seen on any digipak.
Tuesday, 8 November 2011
Filming - Day 2
We have now filmed all of the day shots and to achieve the effect of split screens one being day and the other night we have to film in the same locations at night. Lighting wasn't much of an issue in our locations because they each had sufficient lighting for filming. Filming at night was slightly harder because we had to come up with new and creative shots different to the ones we got during the day, the camera also has a harder time picking stuff up at night causing the quality of the picture to decrease which is something you don't want to happen at night.
Me and George feel filming went very well.
Monday, 7 November 2011
Filming - Day 1
Today me and George went to film our initial shots for our music video. We managed to film everything we needed for our day shots and we are quite please with the amount we got. This will allow me to draw up and idea of how I am going to edit the video. George and I have to go back to all 3 locations and film again at night so we can have the desired half and half visuals of day and night to go with the song.
Below are a couple of images at location.
Below are a couple of images at location.
Sunday, 6 November 2011
Actor Problems
Dan Lisle was our main actor and after having a talk with him, we realised that it would be hard for us to all be available at the locations to film. We decided it would be best to do it without him and so George took the role as main actor which in all honestly is much better because he knows the lyrics to the song and has a general idea of what we want the music video to look like.
Saturday, 5 November 2011
Shooting schedule - Call Sheet
Schedule:
Day 1:
09:00: Filming at Location 1.
10:30: Filming at Location 2.
11:30: Break/Lunch.
12:00: Filming at Location 3.
13:00: Finished.
Day 2:
16:00: Filming at Location 1.
17:30: Filming at Location 2.
18:30: Break/Dinner.
19:00: Filming at Location 3.
20:00: Finished.
Thursday, 3 November 2011
Location #3 - Footbridge over M4
Me and George feel that this location is quite unique and will fit perfectly with our genre and the style of our music video. The location is quite remote meaning we will be free to film whatever we want with no interruptions. Being so isolated we have to be careful and safe when we are filming at night.
The footbridge is over a motorway which is very dangerous so we have to be very careful when filming and remain safe at all times. Knowing all this we feel that this location is ideal for us.Location #2 - Walkway
This location is ideal as the area fits with the genre of the music, it has a lot of space, and is symmetrical allowing us to use this location for the base idea of our digi-pack. The lights that turn on at night give a great effect which will look good on the digi-pack as well. The location overall is very successful.
Location #1 - Car Park Roof
This is the location me and George decided would be the best for our intitial shots as there is a nice view of Windsor, it will be clear which shots are day and night and is easily accessible with a lot of space. At night there is good visibility from the lights in the car park.
Music Video Sequence
Main Concept; Screen spilt into two, top half day and colorful, bottom half night and dark.
Intro; Establishing Shots
Beginning; Rooftop location, balloons on day half, none on the night half.
Chorus; Kinectic Typography over shots.
Middle; Walking down pathway, cuts interchange with singing shots. Maybe slow motion walking.
Chorus; Kinetic Typography over shots.
Middle 2; Bridge over motorway, Slow-motion shots and singing.
Chorus; Kinetic Typography over shots.
The End
Wednesday, 26 October 2011
Storyboards
Here are our storyboards for our music video, as you can see they are not to specific and detailed as us ourselves don't really know what camera angles we are going to use until we get to the location. But these help us understand how many shots we need and what types, and can tell us if we need more shots when we show them to our teacher, but these are a work in progress. Sorry for the standard of the drawings, George isn't the greatest artist.
Saturday, 22 October 2011
Mood Board
I created this mood board with different and various images of Kid Cudi and his music videos to gather inspiration for our music video.
Friday, 21 October 2011
Risk Assessment
When in the car park we have to be careful of cars that are using the car park, and as we are on the roof of the car park and it is quite high up, we have to be careful of not going to close to the edge and being silly as it is a big drop!
Around The Town.
When we film around Windsor Town, we have to be careful when we film at night, making sure we are safe and no one feels threatened by us or the camera. We have to choose the location correctly and make sure it safe. In the day time, the risk is allot less as there will be more people around.
Bridge Over the Motorway.
Thursday, 20 October 2011
Contacting the Artist
I tried contacting Kid Cudi via Twitter but I am still without a reply regarding permission to use his song "Day 'N' Nite" in our music video. I anticipated that I would not receive a reply via his personal network page on twitter so I also sent an e-mail to his record label G.O.O.D Music seeing as they would be in charge of making these kind of decisions..I am still waiting for a reply.
Tuesday, 18 October 2011
Idea Brainstorm
This is a braintstorm we created to see what kind of unique and creative ideas we could come up with.
Saturday, 15 October 2011
Tuesday, 11 October 2011
CD Cover Design (Practice)
Below is the CD cover that I created using various images from the internet just as an outline for our final digipack. Creating the main look of the CD cover took me a few lessons and then with the help of george we added the information on the front and back. I originally did this to experiment with the various tools at my disposal on Photoshop and I feel that I created something pretty nice.
Our final digipack will be something similar to this, it will have the day and night theme with similar locale and images that we have gathered ourselves.
Photoshop -Magazine Advert (Outline)
George was the main creator of this practice magazine advert which we decided to make so we could outline what ours would look like once we came to making it.
We made this using the general conventions of a magazine advert which generically include a bold main image, the date of the album's release, album name, song name, name of the artist/band and the record label they are on. Using images found on the internet, we followed these conventions and George managed to come up with this design on computer from the initial sketch we did.
We made this using the general conventions of a magazine advert which generically include a bold main image, the date of the album's release, album name, song name, name of the artist/band and the record label they are on. Using images found on the internet, we followed these conventions and George managed to come up with this design on computer from the initial sketch we did.
Practice Magazine Advert Sketch
Here is a simple sketch of the practise magazine advert we are going to make so we can clearly outline what we want our final one to look like. The sketch is really simple as we may want to tweak some things and add more images/text etc..
Basement Jaxx - Rooty Magazine Advert Analysis
The magazine advertisement above is for the house/electro artist Basement Jaxx's album 'Rooty'.
The ad has different styles of font for each important piece of information on the advert. The name of the artist is large and has a lot of colour in it to make it stand out. The album is in the same font as the artist's name but is smaller and is a plain white colour. Beneath the name of the album is the date it is released (June 25)
The ad also shows a website for further information of the artist and the label (www.xlrecordings.com)
The same image of the album is used for advert which has a strange theme to it. The main image is of a White (silver-back) Gorilla eating some leaves with stars in the background, this connotes the idea that the album is based around imagination which is enhanced by the colours used in the advert as well.
Jay-Z - The Blueprint 3 Magazine Advert Analysis
This is a very well laid out magazine advert for Jay-Z’s album The Blueprint 3.
The date of the album’s release is 09.11.09, which is shown boldly on the right page of the magazine advert. The artist’s image is a mix between casual and smart, his image on the advert is bold and he stands out well with the black clothing and is seen to be standing alongside buildings in the advert which connotes that he has “reached the top”. This magazine ad doesn’t have any featuring songs on it, which can be argued as a good or bad thing. The bad may be that consumers can’t see what the album contains but this could also be good, as it will entice people to find out more information about the album. The album was released as a CD and for download at the same time, which allowed parallel sales of the album. It was available for download on iTunes, which is one of the biggest sources for downloadable music while the CD is sold in shops such as HMV. This magazine advert as very bold images, one I’ve already mentioned being the picture of Jay-Z alongside the buildings another would be the image on the right which seems to be a collection of different instruments and electronics with 3 large bold lines across which means the “3” in the album’s name. The record label is shown on the page on the right under the release date. The name of the record company is Roc Nation. Jay-Z has his own website “www.jay-z.com” and can be seen on the magazine advert under the record label. It’s quite small as it isn’t something particularly important but some people may want it. One side of the magazine advert has a bold quote which reads “Is Jay-Z bigger than hip-hop?” which contrasts off the image above showing Jay-Z amongst buildings. The set colour scheme for this magazine advert is white, black and red which in my eyes works well to capture my attention onto the most bold parts of the advert.
Thursday, 6 October 2011
Photoshop Experimentation #2
This time I decided to experiment with different colours, specifically adding colour onto an image myself, which can be basically described as colouring in. I found a photo which has enough detail to notice but not a lot which would complicate the process of colouring the image. See the results below!
Step #1 Desaturation
Step #2 1st BG Colour
Step #3 2nd BG Colour
Step #4 Jacket
Step #5 Buttons
Step #6 Face
This was just a basic colour palette experiment to show the stages of colouring an image in.Photoshop Experimentation #1
I have been doing several experiments with photoshop because we are require to design a "digipack" for our music video along with a magazine advert for the music video. I am quite confident using the software from previous experience and have done several test photo edits. You can see one below!
Original Photo
Primary Edit
Secondary Edit
Demographics & Psychographics
The song we have chosen falls under the genre of "Alternative hip hop" which is a sub-genre of "hip hop". This is because the song contains many different conventions and some of which are new to the hip hop genre forcing it into a sub-genre. Some musicologists believe that in this day and age 70% of hip-hop is bought by white listeners. The average listener's age is around 19-34, from a range of nationalities, ethnic groups and religions. Their collective spending power is $500 billion annually in the US alone. Music is much harder than films to determine demographics for because there are so many people to account for and most of these people will varied in themselves.
37% of 15-25-year-olds in China love hip hop according to several studies. According to Chinese government statistics, the 15-29 demographic makes up 22.8% of the population and seeing as we’re talking about China, that’s around 296 million people, a core hip hop demographic about the same size as the entire United States.
Music demographics are most of the time made up of assumptions made by the general public, it can be closely related to stereotypes and which listen to what kind of music.
Going off stereotypes and the kind of people who like hip hop. I would have to take a guess that the Psychographics of the people who listen to hip hop/alt hip hop are..
37% of 15-25-year-olds in China love hip hop according to several studies. According to Chinese government statistics, the 15-29 demographic makes up 22.8% of the population and seeing as we’re talking about China, that’s around 296 million people, a core hip hop demographic about the same size as the entire United States.
Music demographics are most of the time made up of assumptions made by the general public, it can be closely related to stereotypes and which listen to what kind of music.
Going off stereotypes and the kind of people who like hip hop. I would have to take a guess that the Psychographics of the people who listen to hip hop/alt hip hop are..
- Aspirers: People who want to get onto the latest trend.
- Strivers: Status oriented people who seek money, approval and social status. Obvious buyers of aspirational goods.
- Explorers: seek novelty and want to try new things. They are likely to be early adopters of completely new products.
Tuesday, 4 October 2011
Props, Location & Actors
FLICKA FILMS
Props, Location & Actors
We now have a clear understanding of who is going to be the main actor, what our main props are going to be and where we are going to film.
We decided to put everything on paper so we typed up a list of things we have ready so when it comes to filming we will be fully prepared, below you can see we put everything under 3 main headings.
We decided to put everything on paper so we typed up a list of things we have ready so when it comes to filming we will be fully prepared, below you can see we put everything under 3 main headings.
Costume
- Balloons
- Weights
- String
- Chequered shirt
- Jeans
- Sunglasses
LOCATION
- House – Living room
- Rooftop
- Bridge overlooking motorway
- Street
ACTORS
- Dan Lisle (Kid Cudi)
- Random people that may be in shots
Monday, 26 September 2011
Lyrics of our chosen song
Day And Night Lyrics
Uh, uh, uh, uh, uh, uh...
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't see no one into (what, what)
It seems the feelings that she had are through, through
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)
[Kid Cudi:]
Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nights (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
At, at, at night
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't see no one into (what, what)
It seems the feelings that she had are through, through
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)
[Kid Cudi:]
Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nights (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
At, at, at night
Monday, 19 September 2011
Analysis of CD Cover
The name of the artist is Kid Cudi, this suggests that this is not the artists full real name, more like an alias with a variation of part of his name. The font/lettering is best described as well placed so that it is clear to read along with the white font colour on a slightly darker backing image. The physical appearance of the artist is minimal but significant. You can see that only a part of his head is being shown as a side profile and looks to be merged with the image of the moon. He doesn’t a have a distinctive facial expression. There are a lot of colour gradients on his face, which help to merge with the image of the moon. There are two very dominant images, which are linked together; this connotes the idea that the moon is a significant meaning in his life or the album. The title of the album is “Man on the moon: The end of day” this signifies that Kid Cudi is the man on the moon, mentally not physically, suggesting it’s his state of mind. Dominant colours include, red, orange, and purple but as they are gradients there are many different shades of these colours. These may connote that there is a lot of variation in the album with the use of different colours, which may mean different moods. There is also a parental advisory sticker on the CD cover which signifies that the song(s) contain words which may not be appropriate for younger people.
Textual Analysis #3
Labrinth - Earthquake ft. Tinie Tempah
Timothy McKenzie, better known by his stage name Labrinth, is an English singer-songwriter and record producer. McKenzie is signed to Simon Cowell's record label Syco, becoming the first non-talent show signing in six years. Initially, he was tipped to work as a producer, but Cowell signed him as a solo act. The music video I'll be analysing will be "Earthquake - Labrinth" which he himself produced. This song is an electro hop track with a hi-tech feel to it. The actual beat of the song is very simple with a high electric sound to it and furthermore emphasised by the visuals which are computer generated and quite conceptual. The visuals are 95% computer generated connoting that the song is more of a dance track. The visuals and where the song has a major sync point are in-time with his movement. One example is where he slams his foot on the ground and the surroundings react in-sync with the beat as well. This goes very well with the song name as well.
The digital theme of the music video is done very well as the visuals are not over the top, they are in-sync with the beats of the song and the artist. The
There is a part of the lyrics where the owner of the record label and the label itself are mentioned, this was obviously something the record label wanted and worked very well with the rest of the song. “Hey Simon. f***ing them up. Turning em syco". This kind of stuff isn't as obvious in other music videos but a lot of record labels like to put something in a song/music video which relates back to them. Labrinth's clothes change 5 times in this video suggesting that he has several different motifs which are all quite similar but different nonetheless. There is also an orchestral part of the song which the visuals shows as 5 people in hooded cloaks which all seem to be the artist. I'm not sure why this was put in the music video. It may have been to set-up for the appearance of Tinie Tempah. His part of the song being short makes an impact none the less as his entrance is quite dramatic emphasizing his presence. Labrinth and Tinie Tempah have both worked together many times before.
There is no sexual display in this video as the lyrics don't suggest there to be any. I would say this video is around 50% concept and 50% performance based as there is virtually no narrative within the video. The conceptual areas would be the digitalised visuals while the performance would be lip syncing with the track and dancing in-sync with the beats.
A lot of the visuals in the music video relate back to music itself, there are lot of digital sound waves created along with speakers placed all around, especially around the beginning.
A lot of the visuals in the music video relate back to music itself, there are lot of digital sound waves created along with speakers placed all around, especially around the beginning.
Sunday, 18 September 2011
Task Analysis 2
Kid Cudi - Pursuit of Happiness
Scott Mescudi, better known as Kid Cudi is a record producer under the G.O.O.D record label. The song Pursuit of Happiness has two music videos. The one I am going to analyse is the Megaforce version, which is the one I most, prefers and seems to fit the style of music much more. The entire music video is based around being trapped, either physically or mentally. At the beginning Cudi Is trying to get up but the illusion of hitting the sofa is repeated throughout, this connotes that he may be dreaming and the music video is about what’s going on through his mind. The lyrics “I’m on the pursuit of happiness” tells me that he is trying to escape what he is going through and the fact that he is trapped and restricted to the room emphasises that.
There is also two parts where he tries to climb out of the window but another illusion is apparent where there is a projection out of a window showing a road as it looks like Cudi is hanging off the ledge. The second one is where he is trying to climb out another window and as he is going through he falls back onto the sofa. After he falls onto he starts floating, this connotes that he is in some sort of mental state allowing these illusions to take place and work well with the song.
There are scenes, which are quite odd and match the theme of being in a dream state.
The illusions that take place emphasise the notion of looking on several occasions, these force you to look at certain things on the screen when they take place. One example would be where he goes to take a drink of milk and we are focusing on it as the illusion of drinking it sideways occurs. This is also the case for the sofa, on numerous occasions we are attracted to looking at the sofa because it has a big meaning in this music video.
The video is around 60% Conceptual, 30% Narrative and 10% Performance. I feel there is little performance because the only parts of it being apparent is when he is singing along but the rest of the music video has a conceptual narrative behind it and is telling a sort of story of escaping.
Most of Kid Cudi's music videos are narrative based but the lyrics of these songs allow them to have a conceptual meaning.
Towards the end he is surrounded by weird figures which clearly are part of his imagination, this connotes that these figures mean something in his life and are part of his usual routine of life and is trying to escape them. You can see him push past some of these figures showing his disregard for them.
This music video is an alternate to the original, it has a much different meaning and has helped me understand the different ways a set of lyrics can create and enhance music videos.
The music video has a lot of techniques which I can apply to my music video.
Scott Mescudi, better known as Kid Cudi is a record producer under the G.O.O.D record label. The song Pursuit of Happiness has two music videos. The one I am going to analyse is the Megaforce version, which is the one I most, prefers and seems to fit the style of music much more. The entire music video is based around being trapped, either physically or mentally. At the beginning Cudi Is trying to get up but the illusion of hitting the sofa is repeated throughout, this connotes that he may be dreaming and the music video is about what’s going on through his mind. The lyrics “I’m on the pursuit of happiness” tells me that he is trying to escape what he is going through and the fact that he is trapped and restricted to the room emphasises that.
There is also two parts where he tries to climb out of the window but another illusion is apparent where there is a projection out of a window showing a road as it looks like Cudi is hanging off the ledge. The second one is where he is trying to climb out another window and as he is going through he falls back onto the sofa. After he falls onto he starts floating, this connotes that he is in some sort of mental state allowing these illusions to take place and work well with the song.
There are scenes, which are quite odd and match the theme of being in a dream state.
The illusions that take place emphasise the notion of looking on several occasions, these force you to look at certain things on the screen when they take place. One example would be where he goes to take a drink of milk and we are focusing on it as the illusion of drinking it sideways occurs. This is also the case for the sofa, on numerous occasions we are attracted to looking at the sofa because it has a big meaning in this music video.
The video is around 60% Conceptual, 30% Narrative and 10% Performance. I feel there is little performance because the only parts of it being apparent is when he is singing along but the rest of the music video has a conceptual narrative behind it and is telling a sort of story of escaping.
Most of Kid Cudi's music videos are narrative based but the lyrics of these songs allow them to have a conceptual meaning.
Towards the end he is surrounded by weird figures which clearly are part of his imagination, this connotes that these figures mean something in his life and are part of his usual routine of life and is trying to escape them. You can see him push past some of these figures showing his disregard for them.
This music video is an alternate to the original, it has a much different meaning and has helped me understand the different ways a set of lyrics can create and enhance music videos.
The music video has a lot of techniques which I can apply to my music video.
Wednesday, 14 September 2011
Textual Analysis #1 Fast Lane
Bad Meets Evil - Fast Lane ft. Eminem, Royce Da 5'9
Marshall Bruce Mathers III better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer who decided to team up with royce da 5'9 to bring out an album called “Bad Meets Evil”. The music video I will be analysing is Fast Lane by Eminem, which was directed by James Larese. The music in the video belongs to the Rap genre and this is backed up mainly by the actual song/lyrics but certain characteristics such as clothing connotes the fact that they are dressed in a particular manner which suits the style of music. This whole music video is structured around the visualisation of lyrics through the use of brilliant editing. The video has a lot of typography on screen alongside the artist as they are singing the lyrics; this is only for certain lyrics of the song, which may mean more than others as they are being amplified. The animation techniques in this video are another way in which the lyrics are illustrated one example would be where Royce Da 5'9 hits a CGI of the word “Cop” showing his feelings towards them while singing the lyrics… “Slap up a cop and then snatch ‘im out of his uniform” This enhances the lyrics as they are illustrated using animation techniques to visually show the actions in the lyrics. The relationship between the music and visuals is quite varied so there are no specific things, which can be picked up on. The only thing, which is clear, is at times when the music changes beat there is a cut to the next scene where more visualisation of lyrics will be shown. I feel the record company is trying to sell this song on a huge scale as they know the artist “Eminem” is very popular and known around the world, the track will appeal to his fans along with Royce’s fans as this is a collaborative song. This song was the first of his album to be made into a music video which connotes the idea that this song means more to them a great deal more than the others songs on the album. The image of the artist being offered is in some sense the “re-image” as this was a kind of comeback album after producing somewhat low quality music for a while. The usual image of Eminem is being portrayed through his old look, which is what his target audience is used to and like. This a very different style of video to what Eminem has usually been in and kind of contrasts his image as an old school rapper in a narrative video with no conceptual features, but this video is quite the opposite and has a lot concept material within it. In the music there are definite motifs, which are represent the artist a lot, but the motif of the visuals is completely different to what Eminem has normally been involved with. Within this video there is no sense of sexual display, which can be seen in several of his other songs, the camerawork and costume don’t connote the idea of sexual display in the video either. Screens in this video are not present which seems appropriate, as the style of music wouldn’t fit that style of visualisation. This video is I would say around 60% conceptual and 30% performance. It’s arguable that the video has a sort of narrative to it as the visuals are following the lyrics so the 10% narrative is arguable. Many of the images created in the video are concept ideas, which help enhance the lyrics. There is still however some sense of performance in this video, which can be seen by the two artists in the video as they interact with these conceptual images, produced. This music video is very conceptual based which is very different to what this artist usually produces but it somehow in a sense produces a much more meaningful experience as the lyrics are heavily emphasised by these generated visuals. This is what can be argued as a narrative meaning within this music video, connoting the idea that this music video is open to interpretation by the audience as to what they are trying to portray by showing what they do.
Monday, 12 September 2011
Product Company Logo
We have decided to keep our production company as "Flicka Films" because felt it was appropriate to keep it as me and George are still in the group together.
With every company there is a logo to represent who they are, and with that on our minds we decided to make one. Me and George came up with different designs with how we could position the text, we came to the conclusion to have one of the F's reflected so they are facing back to back to create a neat effect. We then put "Flicka Films" in small font size so the name can be seen alongside the logo.
With every company there is a logo to represent who they are, and with that on our minds we decided to make one. Me and George came up with different designs with how we could position the text, we came to the conclusion to have one of the F's reflected so they are facing back to back to create a neat effect. We then put "Flicka Films" in small font size so the name can be seen alongside the logo.
Introduction
Hello, my name is Ramtin and I am currently starting my second year at A level after receiving a B in media at AS. This year I feel confident that I will achieve the best possible grade I can in Media which I believe to be an A grade. To achieve this I must work even harder than last year and in general do better in both the coursework and exam side of A2. This year I am in a group with George who was in my group last year, we are both experienced with editing which proves vital as we have decided to make a music video which in some cases and hopefully ours will require a lot of good editing to make the visuals flow along with the music.
Throughout this blog you will see how me and George progress through this project right through to the final outcome of our music video.
Throughout this blog you will see how me and George progress through this project right through to the final outcome of our music video.
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