The ad has different styles of font for each important piece of information on the advert. The name of the artist is large and has a lot of colour in it to make it stand out. The album is in the same font as the artist's name but is smaller and is a plain white colour. Beneath the name of the album is the date it is released (June 25)
The ad also shows a website for further information of the artist and the label (www.xlrecordings.com)
The same image of the album is used for advert which has a strange theme to it. The main image is of a White (silver-back) Gorilla eating some leaves with stars in the background, this connotes the idea that the album is based around imagination which is enhanced by the colours used in the advert as well.
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