Demographics & Psychographics

The song we have chosen falls under the genre of "Alternative hip hop" which is a sub-genre of "hip hop". This is because the song contains many different conventions and some of which are new to the hip hop genre forcing it into a sub-genre. Some musicologists believe that in this day and age 70% of hip-hop is bought by white listeners. The average listener's age is around 19-34, from a range of nationalities, ethnic groups and religions. Their collective spending power is $500 billion annually in the US alone. Music is much harder than films to determine demographics for because there are so many people to account for and most of these people will varied in themselves.
37% of 15-25-year-olds in China love hip hop according to several studies. According to Chinese government statistics, the 15-29 demographic makes up 22.8% of the population and seeing as we’re talking about China, that’s around 296 million people, a core hip hop demographic about the same size as the entire United States.

Music demographics are most of the time made up of assumptions made by the general public, it can be closely related to stereotypes and which listen to what kind of music.
Going off stereotypes and the kind of people who like hip hop. I would have to take a guess that the Psychographics of the people who listen to hip hop/alt hip hop are..

• Aspirers: People who want to get onto the latest trend.

• Strivers: Status oriented people who seek money, approval and social status. Obvious buyers of aspirational goods.
• Explorers: seek novelty and want to try new things. They are likely to be early adopters of completely new products.